Info —
Brand Identity Re-Design /

The energy category is the second largest category in the beverage space in the USA, with performance energy leading category growth. A SHOC® is a different kind of brand in the category – one geared toward young, independent, frequent energy drinkers who lead active lifestyles and enjoy belonging to communities focused on fitness, wellness, and other hobbies.

With the new brand positioning “Charged by Nature” and rooted in California, the place where culture, entertainment, and technology converge, the design approach was to revise the logo and the can labels with the west coast lifestyle in mind. I was fortunate to work hands-on on this project whilst leading the design team, with the goal to capture the designs with that same energy while also feeling more approachable.

Adhemas Batista © Selected Works from 1996-2023 — Los Angeles - CA