Deutsch LA®
Info —
Brand Identity Design /
2020
![](https://freight.cargo.site/t/original/i/891e4baa318f8f550be8521f2e016fc1e0d74bd52e8bad8b9517ae64adb4d1a8/DLA_heads.png)
Leaning into the legacy of Hollywood and the intersection of technology, culture and music, I was tasked with creating a new identity for Deutsch LA. For me, this was the perfect opportunity to create something I strongly believed in—a brand infused with diversity of thought expressed through the agency's distinct design philosophy.
I wanted Deutsch LA's new visual identity to have a symbol that anyone could draw on a piece of paper. Something simple, easy and memorable enough for people to recognize and adapt to their own hand-drawing. The symbol needed to represent our people, the talents of the agency and the real commodity of our creative company. I wanted to create a flex mark that could represent our diverse group of people and still be recognizable as our logo.
![](https://freight.cargo.site/t/original/i/4ce2ba23eeea0a0663a2f38d7f5a7df4e68d909ca56c432fa19d4f3960ab144d/DLA_Face_BW.gif)
![](https://freight.cargo.site/t/original/i/a4c9a57d073b7aa4c962423128e348fce392b95552b018ae6563c1681762f51d/BouncingBalls.jpg)
![](https://freight.cargo.site/t/original/i/bfb6b00b9a39370613a6c5fbd4da365b5e8428a5cb40b032e92fb616fb36801f/FacesDrawing.jpg)
![](https://freight.cargo.site/t/original/i/706f7d8bb5152a4d388f1fb5b4e69d6c42e74552396d241ab047c39acf6efed8/Faces.gif)
![](https://freight.cargo.site/t/original/i/4d8ddac32bb54563844dbb44994856cedcbccdfe5e719647fdb30e7d8cf7ae0e/Font_Black.png)
![](https://freight.cargo.site/t/original/i/938c060f597f774bbf35ff6b65b25fd089d1e51fd6cf71b3b0bcb37d3a51709f/Color_Palette.png)
![](https://freight.cargo.site/t/original/i/ec295ca98912231c133dde5a01d9c1fea8bfad65f1d75eefb9a98f3d64eac60a/Illustration.jpg)
![](https://freight.cargo.site/t/original/i/922cc2972b58a76def543502bfa5d67f5bd6744c6c3c7237dd8adbd9f9d9f4c3/DLA_Happy.gif)
![](https://freight.cargo.site/t/original/i/e28ab5cb220d2ba34a431bc81fe9b0f20d533abeefdbb1529ef6676255669c0e/DLA_Ray.gif)
![](https://freight.cargo.site/t/original/i/2865db4ad7813d49abd012f83dc9314ad4e8a6de2ee5b17821b9d44f6cda8990/DLA_Headsets.gif)
![](https://freight.cargo.site/t/original/i/4b6fbfb3a63f208d9459b69fa7f0f3892adf146d54a93e9e0b9d1fb8ced82e15/Logo_CustomType.jpg)
![](https://freight.cargo.site/t/original/i/712c6314c162451eed4e3d09147aa6404fe9bbd9615b10a74f3242fb4b24871f/Stacked.jpg)
![](https://freight.cargo.site/t/original/i/ea7e8cb4025fa006296296944a507e4613a05df37ed460fcaf71a0551a0d42a7/Posters_Moodboard.png)
![](https://freight.cargo.site/t/original/i/e7df54797613d566423f858ccbaaf039a03fd40ca4717e2c9a37afb3dff24cd6/Box.jpg)
![](https://freight.cargo.site/t/original/i/2e01e3dbb8178f4c6e5a1c12e8f40683974c4548feae9e7a6ac3a2db4254ffa2/Posts.jpg)
![](https://freight.cargo.site/t/original/i/69bfb55322ef44a8a6080a74f9379510edc52357eda0326d16178438b2a0de2b/DLA_Board.jpg)
Adhemas Batista © Selected Works from 1996-2023 — Los Angeles - CA