Campaign Art Direction /
Giro is an American manufacturer of snow and cycling helmets, goggles, apparel, shoes, as well as soft-goods for cycling, skiing and snowboarding based in Santa Cruz, California. — They came to Deutsch LA looking to refresh their advertising voice & tone and visual direction for the ads for their new Giro Aether Helmets.
Leading the design team, we were tasked to create the art direction and visual guidelines for the campaign, giving directions of color, placement, typography and composition for print and digital campaigns.
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