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Campaign Art Direction /

Brazil is the land of soccer, samba, beautiful people, and nature, often depicted with joy and warmth representing people’s friendliness and vibrance. For the Brazilians, this is called “brasilidade,” which means their way of life, portrayed in art and culture with a lot of texture, colorful palettes, tropical subjects, rhythm, and nature.

MoCoffee® is a coffee capsule brand that wanted to go beyond talking about a new sustainable capsule design technology, and their unique machine with the incredible flavors they provide; They wanted to create a brand to speak to a segment where coffee is predominantly associated with winter and the cold weather, then share the Brazilian coffee drinking experience pivoting the behavior of that category and presenting a brand full of “brasilidade” with delicious coffee flavors.

Adhemas Batista © Selected Works from 1996-2023 — Los Angeles - CA