Slurpee®
SW —
Brand Identity Design /
2019
![](https://freight.cargo.site/t/original/i/2fedac09669387e64dc18d5c69f1d85faefc124b9483b8f06e2546b52b8562be/Slurpee_Iridescent_19x6_small.gif)
Slurpee® is one of the most iconic American brands, the frozen carbonated drink sold exclusively at 7-Eleven stores has been around since the 1950s. Leading the design team at Deutsch, we re-imagined the brand identity with a logo design refresh, respecting the equity and history of the brand, adding a new color palette inspired by rainbow colors, mixed with free-spirited language and bold attitude to express the new visual identity.
![](https://freight.cargo.site/t/original/i/cda6c40d0e6290134aca025c56706cfe964a31f18690cc4e2eb0faa3a880d8da/Slurpee_02.jpg)
![](https://freight.cargo.site/t/original/i/0c1965971ff6dbf3b8886e4517e141138950fbda40303d4f73a1cbf0252787cd/Slurpee_01.gif)
![](https://freight.cargo.site/t/original/i/29484fdf219e530e62df74743a4709a5f6c403e9eff3c44737368d252ce5d802/Slurpee_04.jpg)
![](https://freight.cargo.site/t/original/i/3f7e1ec4b634ecc108b8161be218da7782b6e93795e9b60b7d3df08ee338077a/Slurpee_03.jpg)
![](https://freight.cargo.site/t/original/i/231b93c1d7394b7123ce36afe813119c00416d2a91a58859451a35d4d66cde05/Slurpee_09.jpg)
![](https://freight.cargo.site/t/original/i/695a74e33dd870ac9cbdef39bca27f55f3a897569717ad6c6786cdb5092e7244/Slurpee_05.jpg)
![](https://freight.cargo.site/t/original/i/d1d6a2bed2e40bcd14859d9c0f1d7be1187da4ece9b2e51d988b8fb4366be412/Slurpee_10.jpg)
![](https://freight.cargo.site/t/original/i/d5979e898dda60ae39f2bd8700a6fe4f109a185269c5c7e69bcbe6cae8ac1169/Slurpee_07.jpg)
![](https://freight.cargo.site/t/original/i/33eaa01775dab823780bba38f38735e90b2480acfd28cdd7832767e23898f436/cup_1.gif)
![](https://freight.cargo.site/t/original/i/24546a63c58cef5fd86e9a9d45f125784a3aa0ec97ebe6cf6b76995959d4266e/Dollup1_1.gif)
![](https://freight.cargo.site/t/original/i/ccdd92082c4ed079352103a9c761f7f22f92edb387b84708eae0c742fdf51d76/Dollup2_1.gif)
![](https://freight.cargo.site/t/original/i/7f209d46c891ba65b5e74d32f9e27f2960729b6a4ce11f5e9451e63a1ac57b21/Slurpee_06.jpg)
![](https://freight.cargo.site/t/original/i/925532bda2b74e050e04eda4b8756d44a86ec0a34ad63ba80fe4f7d509fa1b00/SW-Boards.016.jpeg)
Adhemas Batista © Selected Works from 1996-2023 — Los Angeles - CA